About this Blog
This blog is about the intersection between marketing creativity, ideation, change, technology and careers. That’s quite the mash-up, but these topics drive my curiosity and thinking. It’s what I want to write about.
My intent is to share ideas, trends and innovations, as well as the people behind them, that I believe will help you advance your career and lead a more rich and rewarding life. I’m always looking for great ideas to share on this blog. Please don’t hesitate to reach out to me at firstname.lastname@example.org to share your thoughts.
I am vice president of public relations and branded content with Pocket Hercules, a Minneapolis-based advertising, public relations, digital, and branding firm. I have more than 25 years experience in developing marketing strategies; driving awareness through marketing communications campaigns; developing content that influences, educates and generates leads; and fueling marketing momentum for my clients.
I have worked with a wide range of clients including pre-IPO start-ups, non-profits, government agencies, and well-known B2B and B2C brands, such as Tracker Boats, Thomson Reuters, Delta Dental of Minnesota, Amana appliances, Volvo Trucks, Mack Trucks, Rapala, GMAC, and Emerson Processing (previously Fisher-Rosemount) and many others. Current clients include: Yellow Jacket HVAC tools, Viracon, AirVuz, Construction Careers Foundation, Transport America and Tracker Boats.
Prior to joining Pocket Hercules in 2008, I led the corporate communications team for GMAC ResCap, a division of GMAC Financial Services, and I served as director of marketing for the law firm Oppenheimer Wolff & Donnelly. I worked for ten years with Carmichael Lynch Spong (now Carmichael Lynch Relate), serving as partner/director of media relations. My work experience also included stints at other agencies, including Colle & McVoy, Wells & Company, and Bozell & Jacobs.
Over the course of my career, my work has been honored with more than 50 statewide and national awards. These awards include three PRSA Silver Anvils, the public relations profession’s highest honor, several PRSA Bronze Anvils, PRSA Minnesota’s Best-of-Show, and the OAAA’s Out-of-Home Media Plan of the Year. I’m an accredited (APR) member of the Public Relations Society of America (PRSA). I’ve also served as the president of the Minnesota Chapter of PRSA (2001), which has more than 500 members.
I am a frequent contributor to Public Relations Tactics and The Strategist magazines, both published by PRSA. I’ve also written for a number of regional publications on topics such as business startups, industry trends, and travel. I’ve had feature articles published by: Chief Content Officer, Minnesota Business, Ventures, Artful Living, and Mpls.-St. Paul magazines.
I am a strong believer in giving back to my community. I recently served as the senior warden (chairperson) for Saint Anne’s Episcopal Church in Mendota Heights, Minn. I have served on the board of directors for the Episcopal House of Prayer, Collegeville, Minn., and St. Therese Senior Care, Services and Communities, New Hope, Minn. I have led several fundraising efforts for nonprofits, which have raised more than $2 million for capital and programming improvements.