I work with corporations, professional service firms, non-profits and government agencies in the areas of research, planning, implementation and the measurement of marketing communications. I meet my client’s pressing marketing needs and challenges with creative solutions that fuel momentum. To learn more about my work with Pocket Hercules visit www.pockethercules.com. Here’s what I can offer you or your organization:
Strategy Development and Planning
I assist my clients in developing systems and plans (three-year, annual, and project specific) to enhance corporate and marketing communications efforts. I can assist you with the following:
- Brand Strategy
- Public Relations Strategy
- Content Strategy
- Paid, Earned and Owned Media Strategy
- Marketing Communications Strategy
- Targeted Advice
- Market Insight (customers/stakeholder interviews and focus groups)
Understanding who your brand is, what it stands for, and the value it delivers, and how to express your brand to stakeholders (employees, distributors, regulators, customers) is essential to any organization’s marketing and communications efforts. Working closely with your executive team, I help your organization crystalize a distinct brand identity, write your brand story, and offer recommendations on how to communicate your brand internally and externally.
I offer half-day and one-day sessions where I work with you or your team to develop ideas and outline action steps that can help your organization fuel marketing momentum, address key issues, figure out how to take advantage of an upcoming opportunity, and overcome challenges that are preventing your organization from reaching its goals and potential.
Content Strategy and Development
I can help your organization develop a content strategy that delivers clear, relevant and authentic communications to the people who matter most to your success. Based on my numerous experiences, including serving as a freelance business journalist, leading a corporate communications department for a large financial services company, and building content marketing programs (including social media programs) for my clients, I understand how to develop, implement and measure content marketing that drives results. I can provide the following:
- White Papers
- Bylined articles
- How-to articles and videos
- Social media posts
- Lead generation brochures
- Powerpoint presentations
In today’s complex business world, customers want a genuine dialogue with the people behind the brands they trust. I work with your organization to develop and give voice to the thought leaders within your organization through earned media, paid media, social media and owned media.
I provide a series of one-hour coaching sessions to help you and/or your organization work toward specific goals. We meet weekly or monthly, to build a strategic map (vision, values, mission, goals) and develop specific action steps to help you or your organization grow professionally and meet your goals.