Fuel Your Curiosity

Regardless of how many miles you’ve put into your career, there’s always more to learn. Here is a list of books that I recommend that you consider reading. I’ve provided links that take you directly to Amazon.com where you can obtain more details about any of these resources.

Branding

Be Your Own Brand: Achieve More of What You Want by Being More of Who You Are, Karl D. Speak and David McNally

 

The Brand Mapping Strategy: Design, Build, and Accelerate Your Brand, Karen Leland

 

The Physics of Brand, Aaron Keller, Renee Marino, Dan Wallace

Career/Life Strategies

Art and Fear. Observations on the Perils and Rewards of Artmaking, David Bayles and Ted Orland

 

 

Born for This, Chris Guillebeau

 

 

Choose Yourself, James Altucher

 

 

Designing Your Life: How to Build a Well-Lived, Joyful Life, Bill Burnett and Dave Evans

 

 

Drive, Daniel H. Pink

 

 

Essentialism, Greg McKeown

 

 

   Fit Matters: How to Love Your Job, Moe Carrick and Cammie Dunaway

 

Flow: The Psychology of Optimal ExperienceMihaly Csikszentmihalyi

 

Give and Take: Why Helping Others Drives Our Success, Adam Grant

 

How Full is Your Bucket? Positive Strategies for Work and Life, Tom Rath and Donald O. Clifton, Ph.D.

 

How to Solve It: A New Aspect of Mathematical Method, G. Polya

 

Lean In: Women, Work and The Will to Lead, Sheryl Sandberg

 

Life Reimagined. Discovering Your New Life Possibilities, Richard J. Leider and Alan M. Webber

 

Mastery, Robert Greene

 

 

Reinventing You, Dorie Clark

 

 

The Design of Everyday Things, Don Norman

 

 

The Magic of Thinking Big, David J. Schwartz, Ph.D.

 

 

The Magic Lamp: Goal Setting for People Who Hate Setting Goals, Keith Ellis

 

The Motivation Manifesto, Brendon Burchard

 

The Power of Purpose, Richard Leider

 

The Purpose Effect, Dan Pontefract

 

 

Strength Finders 2.0, Tom Rath

 

 

  Think and Grow Rich, Napoleon Hill

 

 

Thinking, Fast and Slow, Daniel Kahneman

 

 

The Tipping Point: How Little Things Can Make a Big Difference, Malcolm Gladwell

 

The Undefeated Mind: On the Science of Constructing an Indestructible Self, Alex Lickerman, M.D.

Creativity

It’s Not How Good You Are, It’s How Good You Want to Be, Paul Arden

 

Where Good Ideas Come From, Steven Johnson

Customer Service

Hey, I’m the Customer: Front Line Tips for Providing Superior Customer Service, Ron Willingham

 

Entrepreneurs, Start-Ups

 The Art of the Start 2.0, Guy Kawasaki

 

 

Elon Musk: Tesla, SpaceX, and the Quest for a Fantastic Future, Ashlee Vance

 

The Lean Startup: How Today’s Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses, Eric Ries

 

Traction, Gino Wickman

Future Trends

Foresight 20/20, Jack Uldrich

 

 

Future Shock, Alvin Toffler

 

 

Future Smart. Managing the Game-Changing Trends That Will Transform Your World, James Canton

 

The Inevitable: Understanding the 12 Technological Forces that will Share our Future, Kevin Kelly

 

Only Humans Need Apply: Winners and Losers in the Age of Smart Machines, Thomas H. Davenport and Julia Kirby

 

The Singularity is Near: When Humans Transcend Biology, Ray Kurzweil

 

Thank You for Being Late, Thomas L. Friedman

 

 

Think Like a Futurist: Know What Changes, What Doesn’t, and What’s Next, Cecily Sommers

 

Whiplash: How to Survive Our Faster Future, Job Ito and Jeff Howe

 

Healthy Living

Younger Next Year, Chris Crowley

Innovation, Originality

Innovation: The Five Disciplines for Creating What Customers Want, Curtis R. Carlson and William W. Wilmot

 

Originals: How Non-Conformists Move the World, Adam Grant

 

The Innovator’s Dilemma, Clayton M. Christensen

 

 

Freakonomics, Steven D. Levitt and Stephen J. Dubner

 

The Pursuit of Wow!, Tom Peters

 

 

What the Dog Saw and Other Adventures, Malcolm Gladwell

 

Words Without Music, Philip Glass

Leadership

The Trust Edge, David Horsager

 

 

Good People: The Only Leadership Decision That Really Matters, Anthony Than

 

Marketing

Optimize: How to Attract and Engage More Customers by Integrating SEO, Social Media and Content Marketing, Lee Odden

 

The Content Strategy Toolkit: Methods, Guidelines and Templates for Getting Content Right, Meghan Casey

 

The Cluetrain Manifesto: The End of Business as Usual, Rick Levine, Christopher Locke, Doc Searls, David Weinberger

 

Superconsumers: A Simple, Speedy, and Sustainable Path to Superior GrowthEddie Yoon

Mindfulness, Zen

Fear, Thich Nhat Hanh

 

 

The Miracle of Mindfulness, Thich Nhat Hanh

 

 

Quality

The Art of Learning: An Inner Journey to Optimal Performance, Josh Waitzkin

 

Zen and the Art of Motorcycle Maintenance: An Inquiry Into Values, Robert Pirsig

Sales, Networking

Endless Referrals: Network Your Everyday Contacts into Sales, Bob Burg

 

Fanatical Prospecting, Jeb Blount

 

 

Go-Givers Sell More, Bob Burg and John David Mann

 

 

Never Eat Alone (and other secrets to success, one relationship at a time), Keith Ferrazzi

 

The Greatest Salesman in the World, Og Mandino

 

 

The Power Formula for LinkedIn Success, Wayne Breitbarth

 

 

The Referral Engine, John Jantsch

 

 

The Social Media Sales Revolution, Landy Chase and Kevin Knebl

 

 

To Sell is Human, Daniel H. Pink

 

 

Three Steps to Yes: The Gentle Art of Getting Your Way, Gene Bedell