By McKenna Manalli Note from Stephen Dupont: I had the honor of working with McKenna Manalli during the spring of 2019 as a public relations/content marketing intern at Pocket Hercules. During this time, McKenna researched and wrote articles for our clients, conducted media relations research, wrote social media copy and much more. McKenna recently graduated…
Augsburg University student Sonja Mischke shares her observations about working as an intern with Pocket Hercules.
By Stephen Dupont, APR An abridged version of this article appeared in the March 2019 issue of Strategies & Tactics, published by PRSA. Every day, you race by brand messages designed to grab your attention. Billboards along the freeway. Sponsored posts on Facebook, Twitter or Instagram. Video pre-roll on YouTube. Emails from your favorite brands…
By Stephen Dupont, APR This article originally appeared in Forbes.com. I don’t know about you, but I’m a sucker for those videos that come up in our Facebook feeds about a U.S. soldier surprising their child at school after being away on a deployment. Or stories about a high school student or group of students…
Are You Ready for the Next Recession? Here are 10 Tips to Prepare Your Career to Better Navigate Life’s Ups and Downs. By Stephen Dupont, APR The U.S. economy continues to expand. In fact, according to the Federal Reserve of St. Louis, we are currently in the third longest economic expansion since World War II….
Developing critical soft skills is the key to long-term success in the workplace of 2030 and beyond (and even now) By Stephen Dupont, APR If you think you’ll be working in a business profession such as marketing, communications, legal, finance or sales in 2030 or beyond, let me put this simply and bluntly: the robots are coming. In the not-so-distant future, it’s highly probable that one of your co-workers will be a robot, assisting…
By Kristian Evans, Senior, Augsburg University This fall (Sept. – Dec. 2018), I hired two seniors from Augsburg University, located near downtown Minneapolis where I work, to serve as communications/branded content interns for our firm, Pocket Hercules. As is my tradition for all my interns, for their final assignment, I asked them both to write…
By Winston Heckt, senior, Augsburg University This fall (Sept. – Dec. 2018), I hired two seniors from Augsburg University, located near downtown Minneapolis where I work, to serve as communications/branded content interns for our firm, Pocket Hercules. As is my tradition for all my interns, for their final assignment, I asked them both to write…
Chinese Millennials and Gen Zers Take the World’s Stage Conversation with Zak Dychtwald, Author of Young China: How the Restless Generation Will Change Their Country and the World By Stephen Dupont, APR When we think about the next ten, 20 or 30 years, I, like many Americans, think about the world in terms of how the…
What I Learned as a Summer Intern By Juliet Dupont This summer, Juliet Dupont, a student studying journalism and strategic communications at the University of Wisconsin-Madison (Class of ’21) worked as an intern at Pocket Hercules, where I serve as vice president of public relations and branded content. I invited Juliet to share what she…
