By Stephen Dupont, APR, Fellow PRSA Humans are naturally curious about the future. We want to know what the future holds for us, for our families and our communities. We talk about it. Debate it. Write about it. We create communications such as books, movies, plays and TV shows to express possible futures. We predict…
Can you imagine the future of public relations be in 2041? Buckle your seatbelt and get ready for what’s next. By Stephen Dupont, APR, Fellow PRSA In April 1953, the Pasadena, Calif. office of the Associated Press issued a story about the future of telephones. At the time, all phones were “landlines” and utilized rotary…
Seven Tips on How to Build and Communicate an Organization’s Vision By Stephen Dupont, APR, Fellow PRSA On September 12, 1962, in a speech given at Rice University, President John F. Kennedy put forth a vision of the future that inspired generations to come: “We choose to go to the Moon in this decade and…
Trends to Watch in 2021 for Public Relations and Communications Professionals By Stephen Dupont, APR After the past year, many of us hoped to put 2020 to rest and move onto the next year as fast as possible. Unfortunately, I’m afraid to say, 2020 may have been just the warm-up for another year of tumultuous…
Want to Build a Purpose-Driven Brand? 22 Questions to Ask Your Brand, Your Organization and Your Leaders By Stephen Dupont, APR Do you feel your brand is called to a higher purpose? Do you know where your brand stands on important issues of the day? How worried is your brand at upsetting your customer base?…
Who comes after Gen Z? Introducing Alpha Gen, likely to be one of the most pivotal generations in a long time.
The Process to Building a Better Brand Experience Starts with Understanding the Pain Points Behind a Customer’s Purchasing Journey. By Stephen Dupont, APR You’re searching online for a nice restaurant to which to take your fiancee and fiancee’s parents for a very important meal. Many anxious thoughts race through your mind that, when all combined, can…
This summer (Summer 2019) I had the opportunity to host Karin Ellefson for our annual summer public relations internship. Karin exhibited a can-do, get-‘er-done attitude from the moment she walk through our doors at Pocket Hercules. It was a real honor to work with her and watch her grow as a writer and public relations…
Internships offer an opportunity to fuel your curiosity and transform your career – for both the intern and the professional mentor. By Stephen Dupont, APR From nearly the first day a student enters college or university, he or she will be pummeled with an unmistakable message from educators over the next four years: “Get an…
Companies of all sizes could learn a lesson in telling their stories by understanding what will convince a venture capitalist to invest in a company. By Stephen Dupont, APR “Who cares?” If you find yourself working with an entrepreneur or the founder of a new company in building the story of a new venture, or…
