Want to Build a Purpose-Driven Brand? 22 Questions to Ask Your Brand, Your Organization and Your Leaders By Stephen Dupont, APR Do you feel your brand is called to a higher purpose? Do you know where your brand stands on important issues of the day? How worried is your brand at upsetting your customer base?…
The Process to Building a Better Brand Experience Starts with Understanding the Pain Points Behind a Customer’s Purchasing Journey. By Stephen Dupont, APR You’re searching online for a nice restaurant to which to take your fiancee and fiancee’s parents for a very important meal. Many anxious thoughts race through your mind that, when all combined, can…
Companies of all sizes could learn a lesson in telling their stories by understanding what will convince a venture capitalist to invest in a company. By Stephen Dupont, APR “Who cares?” If you find yourself working with an entrepreneur or the founder of a new company in building the story of a new venture, or…
By Stephen Dupont, APR An abridged version of this article appeared in the March 2019 issue of Strategies & Tactics, published by PRSA. Every day, you race by brand messages designed to grab your attention. Billboards along the freeway. Sponsored posts on Facebook, Twitter or Instagram. Video pre-roll on YouTube. Emails from your favorite brands…
By Stephen Dupont, APR This article originally appeared in Forbes.com. I don’t know about you, but I’m a sucker for those videos that come up in our Facebook feeds about a U.S. soldier surprising their child at school after being away on a deployment. Or stories about a high school student or group of students…
15 Steps to Define, Establish and Promote Your Expertise By Stephen Dupont, APR Do you desire to be recognized as an expert in your field? To be onstage at a conference speaking alongside other industry experts? To be sought out by the news media for expert opinion about a news story? To be honored by…
Is Your Brand Keeping the Right Company? By Stephen Dupont, APR Consider, if you will, two, seemingly unrelated trends in brand building — and what they might have in common. First, personal brands. More and more professionals think about their careers in terms of branding, and take seriously the concept of building a brand around…
Nine Questions To Ask To Build A Purpose-Driven Brand By Stephen Dupont, APR This article was originally published by Forbes.com on March 30, 2018. When an organization considers its brand in terms of purpose, it can become mired in the age-old argument about how much profit a company needs to sacrifice to be recognized as…
A 12-Step Guide to Launching Your Personal Brand By Stephen Dupont, APR This article about how to launch (or enhance) your personal brand was published in the May 2018 issue of PRSA’s Strategies & Tactics. When Phil, my barber, retired, I needed to find a new barber. So I called my brother Patrick and asked him…
Seven Tips To Fuel Your Marketing With Authenticity By Stephen Dupont, APR Note: This article was originally published by Forbes.com. Whether you’re asking someone to buy a product, use your service, make a donation or vote for your candidate, the fact is that most consumers don’t like being marketed to. For most brands, what consumers…
