Four Lessons in Building a Powerful and Authentic Brand Narrative By Stephen Dupont, APR Note: This article was originally published by Forbes.com. Have you ever asked a customer or an industry peer what they think about your organization and its brand? Your brand narrative is a dynamic story reflecting the brand experience as experienced by…
Staying True to Your Brand: Conversation with Olga Pancenko on French Handbag Maker Perrin Paris By Stephen Dupont, APR Recently I interviewed Olga Pancenko, the chief operating officer of Perrin Paris, who shared her thoughts about the Perrin Paris brand and branding, in general. The premise of our conversation was simple: How does a brand…
Mastering the Science of Brands: Interview with author and brand expert Dan Wallace By Stephen Dupont, APR, vice president, Pocket Hercules If you work in the field of marketing, advertising, communications or design, at some point, you wonder to yourself, “Is there value to the work I’m doing?” It may be an existential question for…
Super Fans: How to Attract More Fans to Your Brand By Stephen Dupont, APR As marketers and communicators, we often get caught up in the measures we are trying to achieve – impressions, Facebook likes, open rates and click-thrus – all in the overall pursuit of more sales and increased market share. But what we’re…
Leadership: Trust is Critical to an Organization’s Success By Stephen Dupont, vice president, Pocket Hercules Massive corporate cyber security breaches, wide-spread cyber spying, the recent government shutdown, the widening Catholic priest sexual abuse scandal, the near disastrous launch of Healthcare.gov – these, and a number of other events and scandals in recent years have tested…
