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How to More Effectively Communicate the Future for Your Organization

By Stephen Dupont, APR, Fellow PRSA Humans are naturally curious about the future. We want to know what the future holds for us, for our families and our communities. We talk about it. Debate it. Write about it. We create communications such as books, movies, plays and TV shows to express possible futures. We predict…




Future of Public Relations: Preparing for What’s Next

Can you imagine the future of public relations be in 2041? Buckle your seatbelt and get ready for what’s next. By Stephen Dupont, APR, Fellow PRSA In April 1953, the Pasadena, Calif. office of the Associated Press issued a story about the future of telephones. At the time, all phones were “landlines” and utilized rotary…




Is Your Organization’s Vision Grounded in the Future?

Seven Tips on How to Build and Communicate an Organization’s Vision By Stephen Dupont, APR, Fellow PRSA On September 12, 1962, in a speech given at Rice University, President John F. Kennedy put forth a vision of the future that inspired generations to come: “We choose to go to the Moon in this decade and…




Move Over Generation Z, Here Comes Alpha Gen

Who comes after Gen Z? Introducing Alpha Gen, likely to be one of the most pivotal generations in a long time.