Category: Content Marketing

Jan 22 2017 January 22, 2017 January 22, 2017 by Stephen Dupont

Unleash the Power of Conversations to Fuel Your Content Marketing

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Need Engaging, Authentic Content? Unleash the Power of Conversations By Stephen Dupont, APR, vice president, Pocket Hercules Where should content marketing leaders go to refuel and refresh their content marketing program? Having conducted hundreds of customer interviews over the years on behalf of my clients, I find the raw, unfiltered perspectives of customers provide powerful, new insights….

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Dec 23 2015 December 23, 2015 December 23, 2015 by Stephen Dupont

8 Rules for More Powerful and Effective White Papers

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8 Rules for Powerful and Effective White Papers By Stephen Dupont, vice president, Pocket Hercules White papers are one of the most powerful and effective tools to attract new customers, and engage existing customers in a deeper dialogue with your brand. A white paper is long-form content that enables your organization to share technical expertise…

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Sep 03 2015 September 3, 2015 November 15, 2015 by Stephen Dupont

Presentation: Smarter Content for Bigger Results

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Presentation: Smarter Content for Bigger Results By Stephen Dupont, vice president, Pocket Hercules Download the deck to my latest webinar, Smarter Content for Bigger Results, to learn how to enhance your content marketing efforts. Click here to download it through SlideShare.