Need Engaging, Authentic Content? Unleash the Power of Conversations

By Stephen Dupont, APR, vice president, Pocket Hercules

Where should content marketing leaders go to refuel and refresh their content marketing program? Having conducted hundreds of customer interviews over the years on behalf of my clients, I find the raw, unfiltered perspectives of customers provide powerful, new insights. I’m not talking about gathering quotes for a customer testimonial; I’m suggesting creating a steady stream of conversations that can inspire your content marketing program.

To learn how to unleash the power of conversations to create more powerful, more authentic content and refuel your marketing programs, click here to read my latest article published in the winter issue of Chief Content Officer magazine by the Content Marketing Institute.


Written by Stephen Dupont

Stephen Dupont, APR, Fellow PRSA, is vice president of public relations and branded content at Pocket Hercules, a Minneapolis branding and creative firm. He blogs at