By Stephen Dupont, APR, Fellow PRSA Humans are naturally curious about the future. We want to know what the future holds for us, for our families and our communities. We talk about it. Debate it. Write about it. We create communications such as books, movies, plays and TV shows to express possible futures. We predict…
Seven Tips on How to Build and Communicate an Organization’s Vision By Stephen Dupont, APR, Fellow PRSA On September 12, 1962, in a speech given at Rice University, President John F. Kennedy put forth a vision of the future that inspired generations to come: “We choose to go to the Moon in this decade and…
Think Like a Futurist to Build More Effective Strategic Communications Eight tips on how to embrace a futurist mindset into your strategic communications planning. By Stephen Dupont, APR Imagine, if you will, working in the year 2030, just a mere 12 years away. Today’s Millennials will be squarely in their forties, and today’s Generation Z…
