Insight to Fuel Your Mind

Publications by Stephen Dupont, APR

Here are links to articles that I have written, which have been published by third-party organizations and news media. You can find other writings by me on LinkedIn.com and Medium.com.

Branding

Nine Questions To Ask To Build A Purpose-Driven Brand, Forbes.com, March 30, 2018.

Seven Tips to Fuel Your Marketing with Authenticity, Forbes.com, February 21, 2018.

Four Lessons in Building a Powerful and Authentic Brand Narrative, Forbes.com, January 2, 2018.

Careers

Brand New You: A 12-Step Guide to Launching Your Personal Brand, Strategies and Tactics, PRSA, May 2018.

How to Ask Powerful and Relevant Questions, Strategies and Tactics, PRSA, February 2018.

Game Plan: Should You Start Your Own Business?, Public Relations Tactics, PRSA,  April 2017.

The Fork in the Road: How to Recognize a Good Opportunity, Public Relations Tactics, PRSA, May 2014.

Discovering What’s Next: Tips for Reigniting the Second Half of Your Career, Public Relations Strategist, PRSA, Spring 2014.

How to Get the Most Out of LinkedIn, Public Relations Tactics, PRSA, November 2013.

Marketing

Need Engaging, Authentic Content? Unleash the Power of Conversations, Chief Content Officer, Content Marketing Institute, Winter 2017.

Super Fans: How to Draw Loyalists to Your Brand, Public Relations Tactics, PRSA, July 2016.

The Standout Search: Creating Smarter Content to Generate Bigger Results, Public Relations Tactics, PRSA, June 2015.

Generation on the Go: Creating Branded Content for a Sharing Culture, Public Relations Strategist, PRSA, Fall 2013.

Branded Content Should be the Core of your PR Strategy, O’Dwyers Monthly, August 2013.

Branded Content: Building Trust into your Online Sales Force, Public Relations Strategist, PRSA, Summer 2013.

The New Curators: Influence and Curation in an Information-Sharing World, Public Relations Strategist, PRSA, Winter 2013.

Branded Content: The New Currency of a High-Tech Information Age. A white paper on why branded content should be at the core of your organization’s marketing strategy, PRSA, June 2013.

Building Your Core Strategy: Technology and Content Converge to Drive Branded Content, Public Relations Strategist, Spring 2013.

Data (Big Data, Data Analytics)

Taming Big Data: Start by Asking Customers What They Need, Public Relations Tactics, PRSA, December 2014.

Fishing

Welcome to Fish Alley, Minnesota Business, April 2011.

Generation Z

Move Over Millennials, Here Comes Generation Z: Understanding the ‘New Realists’ Who Are Building the Future, Public Relations Tactics, PRSA, May 2015.

Idea Generation

Within Reach: How to Find New Ideas in the New Year, Public Relations Tactics, PRSA, January 2016.

Leadership

Want to be a Better Leader? Think Like a Futurist, Pension Observer, Texas Association of Public Employee Retirement Systems, Vol. 2, 2018, pages 11-13.

Lessons in Leadership: What You Need to Know, Public Relations Tactics, PRSA, June 2014.

Understanding the Language of Economics is Critical to Communicating Effectively, Public Relations Strategist, PRSA, Winter 2013.

Future Trends

15 Trends That Will Shape How Your Organization Communicates in 2014, Public Relations Tactics, PRSA, January 2014.

Technology

A Currency Affair: Understanding Blockchain Technology, Public Relations Tactics, PRSA, April 2017.